What's Worth Buying
Inside, you will find plain findings on the products people actually reach for: colour that survives a working day, tools that earn their place on a shelf, and the odd disappointment worth knowing about before you spend.
About Us
Considered beauty, expertly written
Every product on this site is bought the way a reader would buy it: full price, no trade account, no call ahead to the brand. An editor walks into Boots, Superdrug or a Marks & Spencer beauty hall, or orders through Look Fantastic or Amazon.co.uk, and the receipt goes straight into the test file. The person who wears or uses that product for the following fortnight is never told how it performed in an earlier round, and nothing reaches print until two testers have reached the same verdict on their own.
Articles
The Right Way To Clean And Look After Your Makeup Sponges And Brushes
How To Judge A Hair Dryer Like A Specialist Before You Buy One
How To Get Better Results From The Gel Nail Polish You Already Own
How To Choose A Long-Wear Lipstick That Actually Lasts
Ellie Marsden, Beauty Editor. You know the moment. Coffee at ten, and by half past your lipstick has migrated to the rim of the cup,
The Right Way To Apply Volumising Mascara (And The Mistakes That Undo It By Lunchtime)
Tom Whitfield, Features Reporter. Check the mirror at midday and the volume you built at eight o’clock has usually gone. Lashes look flattened, a little
How To Choose Everyday Foundation: A Beginner’s Guide To Getting It Right
Tom Whitfield, Features Reporter. Most women’s bathroom shelves hold at least two foundations that were worn once and abandoned: one too orange, one that vanished
British Beauty Magazine
Long-wear lipstick and volumising mascara get judged against ordinary demands: a lunch meeting, a coffee, a full commute under office lighting. We note when a colour genuinely holds and when the packaging simply says so, and we say plainly when something is worth its price and often on offer at the usual chemists.